The United States Patent and Trademark Office, in conjunction with the American Intellectual Property Law Association (AIPLA) and the Intellectual Property Owners Association (IPO), invited Michelle Berryman to participate as a speaker in their USPTO Design Day conference in Washington, DC. The conference was attended by US Design Patent Examiners, Intellectual Property Attorneys and designers. Using the IDEA Awards and Design & Business Catalyst Awards as examples, Michelle addressed the value and power of design as a competitive tool and market differentiator.

On February 12th, the House of Sweden, the cultural wing of the Swedish Embassy in Washington, D.C., will be hosting a one day conference on Design Connections. The focus of the conference will be to advance the necessity of good design as a competitive tool for industry and on connections between Sweden and the United States regarding design policies, perspectives and the latest technologic achievements. EchoViz’s own Michelle Berryman will be a featured speaker for the conference, and her topic of discussion will be about design perspectives. The event is part of the ongoing celebration of design, promoted by the Swedish Government through the House of Sweden.